LAS VEGAS, NV – October 29, 2025 – Xi’an Rainbow Bio-Tech Co., Ltd. is generating significant buzz at SupplySide Global 2025, North America’s leading dietary supplement event, with its newly launched high-purity stevia sugar, RM 95%. The product has emerged as one of the standout innovations at the trade show, which has drawn more than 1,600 exhibitors and over 20,000 participants to the Mandalay Bay Convention Center in Las Vegas .
The massive industry event, described as the premier B2B trade show and conference for the supplement, food and beverage industries, brings together global ingredient suppliers, contract manufacturers, finished product brands, packaging experts, and lab services professionals . This year’s record-breaking presence includes more than 500 Chinese companies – the largest Chinese contingent in the event’s history .
Stevia Market Poised for Growth
Our Stevia Sugar RM 95% addresses exactly what today’s health-conscious consumers are seeking – a clean-label, plant-based sweetener without compromising on taste or functionality.”
Technical Excellence and Sustainability
The company’s new Stevia Sugar RM 95% boasts an impressive 95% purity level of rebaudioside M (Reb M), one of the sweetest and most sought-after molecules in the stevia leaf. This high concentration delivers a cleaner, more sugar-like taste compared to earlier generations of stevia products, which often contained bitter aftertastes .
Strategic Presence at SupplySide Global
Rainbow Bio-Tech’s prominent participation at SupplySide Global 2025 places them at the epicenter of industry innovation. The event has long been recognized as a crucial platform for discovering new ingredients, exploring innovative technologies, and staying ahead of trends shaping the global health and wellness industry .
Educational sessions and workshops at the exposition have featured industry experts discussing innovation, sustainability, and emerging trends – topics that directly align with Rainbow Bio-Tech’s product development philosophy .
The company’s decision to exhibit at SupplySide Global reflects the event’s reputation as “the leading B2B trade show and conference for the supplement, food and beverage industries,” bringing together all key players in the supply chain .
Future Outlook
As the global stevia market continues its rapid expansion, with product launches growing from approximately 500 in 2007 to more than 8,700 in 2023 , companies like Rainbow Bio-Tech are well-positioned to capitalize on this trend.
The enthusiastic response to Stevia Sugar RM 95% at one of the industry’s most important gatherings signals not only a successful product launch for the Chinese company but also indicates continued momentum for natural, plant-based sweeteners in the global health and wellness market.
With regulatory approvals for advanced stevia products expanding across key markets including the U.S., Canada, Mexico, and the EU , Rainbow Bio-Tech’s high-purity stevia innovation appears poised for international success following its prominent debut at SupplySide Global 2025.
Visit Xi’an Rainbow Bio-Tech Co., Ltd. at Booth #7375 at SupplySide Global 2025, running through October 29 at the Mandalay Bay Convention Center in Las Vegas.
Post time: Oct-31-2025